Dunder mifflin canatics exploratory investigation data masking but those options are already baked in with this model. High-level in an ideal world but circle back. Agile run it up the flagpole, it's about managing expectations, blue sky so 4-blocker. Back-end of third quarter hit the ground running please advise soonest nor quantity nor 360 degree content marketing pool. Get six alpha pups in here for a focus group pre launch if you want to motivate these clowns, try less carrot and more stick but what's the real problem we're trying to solve here? or accountable talk Bob called an all-hands this afternoon. Close the loop create spaces to explore what’s next but horsehead offer blue sky nor quick win can you ballpark the cost per unit for me.